FindMy
Share Item Location
Lost luggage is a typical fear for travelers. FindMy’s Share Item Location feature lessens that worry by letting travelers pair an AirTag with their luggage and share its location with an airline if that bag goes missing.
This feature made a splash when launched, getting positive reviews from dozens of outlets including Good Morning America, VICE, and TechCrunch.
Page still under construction
I joined this project after initial designs were finished. My role: to keep the language conversational while being clear about security risks.
Title is simple and direct
Body paragraph leads with “get help,” what an anxious travelers wants most at this moment.
Security risks are clearly stated in the second paragraph, so users can move forward with confidence.
Apple NDAs limit showing process, but I’m happy to discuss details in person.
Don’t worry, we’ve got this
When a user’s hunting their luggage down, this is the screen they land on. They’re likely upset, so language here needs to be reassuring and crystal clear.